
Jim as a whole is one of a kind. We could easily take one component of him and find a million of the same.
He's a successful business man. Not the only one on earth.
His business is his own. Surely we all know someone similar.
He's a family man. Ok, so are a lot of men.
He has dedicated a part of his business time to charity. Well, many do, in fact some are obligated.
The striking thing about Jim is a combination of the above, his modesty and his propensity to shift the credit to anyone but himself. His simplistic approach to making a difference is exemplified in his short answer to why he does what he does, "why not?"
Jim Barrett is the man in charge at Road Scholar Transport, a North Eastern Pennsylvania based trucking company that reaches as far as Arizona. He welcomed us to his cozy office, and pointed out some favorite photos and awards, which brought a smile to his face. Fully immersed in his industry, he even has stick shift grid cuff links.
.

Jim's role in the world of Pancreatic Cancer is not one of a patient, doctor or one who's lost a loved one to the disease. He helps raise awareness in a sort of passive aggressive manner. Passive in the sense that he himself isn't running up to you and telling facts and information. Aggressive in the sense of the mere size of his awareness medium.
For the past few years, Jim has been using his trucks as a gigantic multi-sided poster to gain attention for what he calls "the orphan causes". Wrapping an entire tractor trailer in the color of the cause along with it's logo and imagery, he sends his trucks around the country to casually get a cause in need to the forefront of your brain. When is the last time you were stuck in traffic with a tractor trailer and not noticed what was written on it??
"It's hard for these politicians to ignore an 80 ft billboard". It's hard for anyone to. Why did he decide on Pancreatic Cancer as one of the 16 plus "cause" trucks? Simply because of his communication with Taryn Jones, affiliate coordinator for the Scranton PanCan group.
He feels that decorating the trucks "gives a voice to the voiceless".
Jim's favorite book? The Little Engine that could.
Check back for more of Jim's story, or come to the "Cheers to a Cure" event at Whistles Bar in Scranton on Nov 13th to see others stories.